About Juliette Vanhoeke

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A designer

With over 11 years of experience, I’ve been living my childhood dream of becoming a designer, finding the perfect balance between my creative and logical sides. I’ve always loved solving problems with innovative ideas, whether it’s through physical objects, services, or digital products. I enjoy simplifying processes, tackling new challenges, and exploring new fields.

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A Digital Nomad

There’s nothing more exciting for me than experiencing something for the first time. I thrive on discovery, which is why I chose to become a digital nomad. Living in different parts of the world allows me to immerse myself in new cultures, observe how people do things differently, and constantly fill up my inspiration box. Adapting to new environments and situations keeps me constantly learning and growing.

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A Wandering Photographer

I’m deeply fascinated by the beauty the world has to offer, and I love capturing glimpses of it through photography. I enjoy the hunt for perfect compositions and beautiful moments. Nature, in all its shapes, colors, textures, and sounds, especially amazes me. Nothing makes me happier than going for a long walk or hike with my camera in hand, ready to capture whatever inspires me.

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And Much More...

When I’m not working or exploring with my camera, you’ll probably find me hiking in the wild, experimenting in the kitchen with new recipes, learning or just trying something new. Still moving forward, both in my work and outside of it.

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What I care about

[01]

No Bullshit

I keep things honest and straightforward. I don’t push trends, buzzwords, or unnecessary processes. I use what works and speak in plain language.

[02]

Humility

I’m open to feedback, happy to explain my work, and not afraid to admit when I’m wrong. The goal is to find the best solution, not feed my ego. I actively incorporate feedback from users and the team to keep improving the product.

[03]

Challenge the norm

I question habits and default solutions. I look for fresh ideas when they make sense for the user.

[04]

Practical Over Pretty

Design must work before it looks good. I never sacrifice usability for looks and I always consider accessibility.

[05]

Experimentation

I believe in testing, failing fast, learning, and improving. It's the most efficient way to create good design.

[06]

Design Mindset

Design isn’t just a task, it’s a mindset. I help teams understand and apply user-centered thinking across the board.

[07]

Cross-industry Perspective

I believe good design comes from diverse experiences. Working across industries helps me bring fresh ideas, challenge habits, and approach problems differently.

[08]

Integrity

I won’t work for companies or clients whose values go against mine. That includes industries like weapons, tobacco, or those that directly harm people, animals, or natural habitats. My work needs to align with my ethics, not just look good or pay well.

Who am I_